The Persuasive Communication in Marketing Strategies

Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational behaviour and its objectives only if they have not existed or have been wrongly taken into account. One can appreciate that a clear horizon attaches importance and necessity to the incorporation of the company shares in a future vision, in an unitary and coherent policy-the marketing policy.