The persuasive effect of volunteering negative information in advertising
by Lauren A. Swanson
| Year of publication: |
1983
|
|---|---|
| Authors: | Swanson, Lauren A. |
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Information |
| Extent: | VII, 114 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Athens, Ga., Univ. of Georgia, Diss., 1983 |
| Notes: | Kopie Literaturverz. S. 93 - 97 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000734132