The persuasive impact of online word of mouth characteristics
vorgelegt von Maximilian Gärth, M.Sc. ; Referent: Prof. Dr. Florian Kraus
| Year of publication: |
[2020?]
|
|---|---|
| Authors: | Gärth, Maximilian |
| Other Persons: | Kraus, Florian (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Extent: | IX, 128 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Mannheim, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012518944