The persuasive power of regulatory fit
Year of publication: |
2009
|
---|---|
Authors: | Lee, Angela Y. ; Higgins, E. Tory |
Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 319-333
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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