The persuasive strength of values, reputation, and interest arguments for promoting ethical behavior in a global corporate setting
Year of publication: |
2010
|
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Authors: | Trapp, N. Leila |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 15.2010, 2, p. 156-168
|
Subject: | Novo Nordisk A/S | Unternehmenskultur | Corporate culture | Unternehmensethik | Business ethics | Interne Kommunikation | Internal communication | Interkulturelles Management | Cross-cultural management | Multinationales Unternehmen | Transnational corporation | Dänemark | Denmark | Schweden | Sweden | Brasilien | Brazil | USA | United States |
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