The persuasiveness of metaphor in advertising
Year of publication: |
2021
|
---|---|
Authors: | Septianto, Felix ; Pontes, Nicolas ; Tjiptono, Fandy |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 5 (28.12.), p. 951-961
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The persuasiveness of metaphor in advertising
Septianto, Felix, (2022)
-
Authentically, proudly ethical
Septianto, Felix, (2020)
-
The interactive effects of religiosity and recognition in increasing donation
Septianto, Felix, (2020)
- More ...