The "Peter Pan syndrome" in emerging markets : the productivity-transparency trade-off in IT adoption
Year of publication: |
2015
|
---|---|
Authors: | Sudhir, K. ; Talukdar, Debabrata |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 500-521
|
Subject: | retailing | IT adoption | productivity | informal economy | emerging markets | Schwellenländer | Emerging economies | Informelle Wirtschaft | Informal economy | Einzelhandel | Retail trade |
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