The pharmaceutical sector : rebooted and reinvigorated
Year of publication: |
2012
|
---|---|
Authors: | Northrup, Jonathan P. ; Tarasova, Marina ; Kalowski, Lee |
Published in: |
The business of healthcare innovation. - Cambridge, UK [u.a.] : Cambridge Univ. Press, ISBN 1-107-02497-8. - 2012, p. 32-115
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management |
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