The pitfall of nutrition facts label fluency : easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Year of publication: |
March 2017
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Authors: | Gomez, Pierrick ; Werle, Carolina O. C. ; Corneille, Olivier |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 15-27
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Subject: | Nutrition labeling | Metacognition | Disfluency | Food preferences | Japan | Ernährung | Nutrition | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährungsverhalten | Eating habit | Ernährungssicherung | Food security | Ernährungspolitik | Nutrition policy | Produktinformation | Product information | Lebensmittelkonsum | Food consumption |
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