The Planning and Marketing of the Market Intelligence Function
Year of publication: |
1989
|
---|---|
Authors: | Skyrme, David J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 7.1989, 1/2, p. 5-10
|
Publisher: |
MCB UP Ltd |
Subject: | Market intelligence | Marketing management | Computer systems | Planning |
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