The polarity of online reviews : prevalence, drivers and implications
Year of publication: |
2020
|
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Authors: | Schoenmueller, Verena ; Netzer, Oded ; Stahl, Florian |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 5, p. 853-877
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Subject: | imbalance | online reviews | polarity | self-selection | user-generated content | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Internet |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022243720941832 [DOI] 10.1177%2F0022243720941832 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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