The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Year of publication: |
December 2017
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Authors: | Robinson, Helen R. ; Kalafatis, Stavros P. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 17/18, p. 1421-1442
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Subject: | Polychronicity | IMC | multiple media use | multitasking | scale development | Skalenertrag | Returns to scale | Anforderungsprofil | Occupational profile | Persönlichkeitspsychologie | Personality psychology | USA | United States | Mediennutzung | Media usage | Arbeitsverhalten | Work behaviour |
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