The Power of Affect: Predicting Intention
| Year of publication: |
2002
|
|---|---|
| Authors: | Morris, Jon D. ; Woo, Chongmoo ; Geason, James A. ; Kim, Jooyoung |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 42.2002, 3, p. 7-18
|