The power of connecting experience data and operational data : more than the sum of its parts?
Henrik Bathke, Hendrik Birkel, Heiko A. von der Gracht and Stefanie Kisgen
| Year of publication: |
2023
|
|---|---|
| Authors: | Bathke, Henrik ; Birkel, Hendrik ; Gracht, Heiko von der ; Kisgen, Stefanie |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 12, p. 2604-2625
|
| Subject: | B2B | Customer relationship | Data | Digitalisation | Experience management | Value | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-08-2022-0368 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014472598