The power of corporate brand names : integrated marketing in action
Brian C. Sowa
| Year of publication: |
2008
|
|---|---|
| Authors: | Sowa, Brian C. |
| Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 150-165
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenarchitektur | Brand architecture | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773431