The power of knowledge : from research findings to marketing intelligence ; Berlin (Germany), September 1998
51st ESOMAR Marketing Research Congress. [Ed.: Deborah Fellows]
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Fellows, Deborah (contributor) |
| Institutions: | Marketing Research Congress <51, 1998, Berlin> (contributor) ; European Society for Opinion and Marketing Research (contributor) |
| Publisher: |
Amsterdam : ESOMAR |
| Subject: | Marktforschung | Informationsmanagement | Kongress | Berlin <1998> |
| Extent: | XIV, 741 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| ISBN: | 92-831-1274-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004379470