The power of missions: Aligning strategy and culture

Mission statements by themselves are of very little value. Some companies have good mission statements, but their management teams often lack a sense of purpose. In other companies, management teams have a clarity of vision and enthusiasm that is awe‐inspiring, without having a mission statement. Mission statements in and of themselves are not important — creating a management team with a sense of mission is crucial.

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Year of publication:	1992
Authors:	Campbell, Andrew
Published in:	Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 20.1992, 5, p. 10-63
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb054369 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014971335