The power of politics in branding
Geraldo Matos, Gema Vinuales, and Daniel A. Sheinin
| Year of publication: |
2017
|
|---|---|
| Authors: | Matos, Geraldo ; Vinuales, Gema ; Sheinin, Daniel A. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 2, p. 125-140
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Politik | Politics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1270768 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702402