The power of promoting healthy brands : familiarity in healthy product decision making
Year of publication: |
July-December 2015
|
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Authors: | Bui, M̃y ; Kemp, Elyria ; Hamilton, Mitchell |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 6, p. 739-759
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Subject: | brand commitment | brand credibility | brand familiarity | brand quality | health food | health promotion | healthy brands | Gesundheit | Health | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Gesundheitsvorsorge | Preventive care |
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