The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Year of publication: |
July-August 2018
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Authors: | Ursu, Raluca M. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 4, p. 530-552
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Subject: | online consumer search | product rankings | sequential search model | endogeneity bias | online search intermediary | Konsumentenverhalten | Consumer behaviour | Ranking-Verfahren | Ranking method | Suchtheorie | Search theory | Online-Handel | Online retailing | Informationskosten | Information costs | Suchmaschine | Search engine | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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