The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Yunjae Cheong; Federico de Gregorio; Kihan Kim
| Year of publication: |
2010
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|---|---|
| Authors: | Cheong, Yunjae ; De Gregorio, Federico ; Kim, Kihan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 403-415
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| Subject: | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857207