The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Year of publication: |
2013
|
---|---|
Authors: | Herrmann, Andreas ; Zidansek, Manja ; Sprott, David E. ; Spangenberg, Eric R. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 1, p. 30-43
|
Subject: | Ladengestaltung | Store design | Aromastoff | Flavour | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
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