The power of strategic thinking : lock in markets, lock out competitors
Michel Robert
| Year of publication: |
c2000
|
|---|---|
| Authors: | Robert, Michel |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Strategisches Management | Strategic management | Führungspersönlichkeit | Leadership personality | Unternehmensplanung | Strategische Planung | Unternehmen | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 206 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 199-202) and index Preface -- 1. Do you suffer from competitor obsession? -- 2. Changing the rules of play -- 3. The CEO's dilemma: strategic ambiguity -- 4. Strategic thinking: the essence of competitive advantage -- 5. Driving force: the DNA of strategic thinking -- 6. Crafting and articulating a distinctive strategy -- 7. Areas of excellence: widening your competitive advantage -- 8. The concept of strategic leverage -- 9. Managing your competitor's strategy to your advantage -- 10. Sandbox competition and the rules of war -- 11. The CEO as process leader -- 12. Making strategic thinking a repeatable practice --13. Megachanges that will challenge every company's strategy -- Bibliography -- Index |
| ISBN: | 0-07-135777-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001496911