The power of touch: An examination of the effect of duration of physical contact on the valuation of objects
Year of publication: |
2008
|
---|---|
Authors: | Wolf, James R. ; Arkes, Hal R. ; Muhanna, Waleed A. |
Published in: |
Judgment and Decision Making. - Society for Judgment and Decision Making, ISSN 1930-2975. - Vol. 3.2008, 6, p. 476-482
|
Publisher: |
Society for Judgment and Decision Making |
Subject: | duration-of-exposure effect | length-of-ownership effect | behavioral economics | consumer decision making |
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