The Practical Drucker : Applying the Wisdom of the World's Greatest Management Thinker

Online-Ressource (302 p)

Description based upon print version of record

Cover; Title Page; Copyright Page; Table of Contents; Foreword; Introduction; Part One | People; 1: General Business Ethics; 2: Drucker on Engagement; 3: Drucker's Favorite Leadership Book; 4: The Seven Deadly Sins of Leadership; 5: Three Principles for Developing Yourself; 6: Move your Company Ahead by Encouraging your People; 7: The Most Important Leadership Decision; 8: Drucker and Heroic Leadership; 9: What Everyone Knows is Usually Wrong; 10: Power Comes from Integrity; 11: People have no Limits; Part Two | Management; 12: Fear of Job Loss is Incompatible with Good Management

13: You can Accomplish More with Less14: What to do about Office Politics; 15: Above All, do no Harm; 16: How to Avoid Failure; 17: Quality is not what you may Think; 18: Implementation Requires Controls; 19: Do the Right Thing at the Right Time; 20: How to be a Managerial Fortune-Teller; 21: What are you Going to do About It?; Part Three | Marketing and Innovation; 22: Can Marketing and Selling be Adversarial?; 23: The Five Great Marketing Sins; 24: You can't Get the Right Strategy from a Formula; 25: Drucker's Four Approaches to Entrepreneurial Marketing

26: If you Conduct Marketing Research, Conduct it Right27: Be Careful in Using a Bribe; 28: There are no Irrational Customers, Only Irrational Marketers; 29: Where the Best Innovations Come From; 30: Drucker's Theory of Abandonment; 31: The Mysteries of Supply-Side Innovation; Part Four | Organizaton; 32: The Purpose of your Business is not to Make a Profit; 33: Social Responsibility is a Win-Win; 34: There are Only Two Organizational Functions; 35: Ignorance is Good; 36: What to do when an Organization Faces a Crisis; 37: The Ultimate Requirement for Running a Good Organization

38: Is Leadership a "Marketing Job"?39: You must Know your Strengths; 40: Drucker's Most Valuable Lesson; Endnotes; Index; About the Author; Free Sample Chapter from A Class with Drucker

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