The practice of government public relations

1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information campaigns -- 5 Crisis communication challenges in the public sector -- 6 Strategic communication planning in the digital age -- 7 Harnessing social media effectively on behalf of governments -- 8 Why do places brand? Branding in the public sector -- 9 Digital branding for government public relations -- 10 Ethics in government public relations and modern challenges for public sector organizations -- 11 Operating in awareness of legal, institutional, political contexts -- 12 Monitoring and evaluating government media and social media engagement -- 13 Reputation management -- 14 Applying Mordecai Lee's government public relations model in teaching and practice -- 15 Public relations (hips) through public engagement: approaching public administration as civic professionals -- 16 Conclusion.