The practice of islamic relationship marketing among takāful agents and its effect on customer trust and commitment
[Marhanum Che Mohd Salleh; Nurdianawati Irwani Abdullah]
| Year of publication: |
2014
|
|---|---|
| Authors: | Marhanum Che Mohd Salleh ; Nurdianawati Irwani Abdullah |
| Publisher: |
Kuala Lumpur : International Shari'ah Research Academy for Islamic Finance |
| Subject: | Beziehungsmarketing | Relationship marketing | Nachhaltige Kapitalanlage | Sustainable investment | Anlageberatung | Financial advisors | Anleihe | Bond | Islamisches Finanzsystem | Islamic finance |
| Extent: | 28 S. graph. Darst. |
|---|---|
| Series: | ISRA research paper. - Kuala Lumpur, ZDB-ID 2763699-9. - Vol. 65 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465898