The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia
The purpose of this research is to analyse the practices of virtual realitymarketing in the Bali tourism sector in Indonesia. This is a qualitativeand descriptive research with the purposive sampling method used toacquire data on Bali’s tourism components through in-depth interviews,observation, journals, and the Netnographic approach. The resultshowed hegemony in the practice of virtual reality marketing to touristsand potential consumers, using significant technology. The marketerspractice the hegemony of virtual reality marketing on tourists andpotential consumers. Tourism capitalism as a chain link in the tourismbusiness can be integrated into marketing through virtual reality. Thisstudy acts as a guide to the application of virtual reality marketing andlimited to Bali Province, Indonesia. Practically, it acts as a guide to theapplication of virtual reality marketing, with its social implication as adisconnection to tourism networks