Purpose The following article is a “Q&A interview” conducted by Joanne Pransky of Industrial Robot journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned-entrepreneur regarding the evolution, commercialization and challenges of bringing a technological invention to market. The paper aims to discuss these issues. Design/methodology/approach The interviewee is Jacob Rosen, a Professor of Medical Robotics at the Department of Mechanical and Aerospace Engineering, University of California, Los Angeles (UCLA), where he directs the Bionics Lab. Professor Rosen is also the Director of Surgical Robotics Engineering at the UCLA School of Medicine’s Center for Advanced Surgical and Interventional Technology and has joint appointments at UCLA’s Department of Surgery and UCLA’s Department of Bioengineering. Professor Rosen is the co-founder of the companies Applied Dexterity, ExoSense and SPI. As a pioneer in medical robotics devices and technologies, Professor Rosen describes his unique approaches and philosophies. Findings Dr Rosen received his BSc degree in Mechanical Engineering, MSc and PhD degrees in Biomedical Engineering from Tel-Aviv University in 1987, 1993 and 1997, respectively. From 1987 to 1992, he served as an officer in the Israeli Defense Forces studying human–machine interfaces. From 1993 to 1997, he was a research associate at Tel-Aviv University, as well as held a position at a startup company developing innovative orthopedic spine/pelvis implants. From 2001-2013, he held faculty positions at the University of Washington and at University of California, Santa Cruz. Originality/value Dr Rosen developed several key systems in the field of medical robotics, such as the Blue and the Red Dragon, for minimally invasive surgical skill evaluation; RAVEN, a surgical robotic system for telesurgery; and several generations of upper and lower limb exoskeletons including the Exo-UL7 – a dual arm wearable robotic system. He is a co-author of 100 manuscripts in the field of medical robotics and a co-author and co-editor of two books entitled “Surgical Robotics – Systems, Applications, and Visions” and “Redundancy in Robot Manipulators and Multi-robot systems” published by Springer. Professor Rosen has filed eight different patent applications and also works as an expert witness and consultant on design, patent protection & litigation and malpractice regarding surgical robotics.