The predictive validity of multiple-item versus single-item measures of the same constructs
Year of publication: |
2007
|
---|---|
Authors: | Bergkvist, Lars ; Rossiter, John R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 175-184
|
Subject: | Marketing | Forschung | Research | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
-
Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A., (2007)
-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., (2011)
-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., (2011)
- More ...
-
Rossiter, John R., (2009)
-
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars, (2009)
-
The role of ad likability in predicting and ad's campaign performance
Bergkvist, Lars, (2008)
- More ...