The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Year of publication: |
August 2017
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Authors: | Camilleri, Adrian R. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 39.2017, p. 1-14
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Subject: | Word of mouth | Online consumer reviews | Attribution theory | Decisions under uncertainty | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Produktinformation | Product information |
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