The presentation lab : learn the formula behind powerful presentations
Simon Morton; cover design, Phil Evans and Alex Warwick
| Year of publication: |
2014 ; Online-Ausg.
|
|---|---|
| Authors: | Morton, Simon |
| Other Persons: | Evans, Phil (contributor) ; Warwick, Alexandra (contributor) |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Description of contents: | Description [swbplus.bsz-bw.de] |
Online Resource
| Extent: | Online-Ressource (1 online resource (266 pages)) illustrations (some color) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on online resource; title from PDF title page (ebrary, viewed April 12, 2014) The Presentation Lab: Learn the Formula Behind Powerful Presentations; Copyright; Acknowledgments; Contents; Foreword; Element A: Introduction; A1: Before We Get Started . . . The Presentation Labs Hypothesis; A2: Welcome to the Presentation Lab; A3: What This Book Is Not About . . .; Soft Skills; Getting to Prettier PowerPoint; How the Presentation Industry Has Got It All Wrong; A4: The Impact (& Source) of Poor Presentations; A5: Myth Busting; Myth #1: PowerPoint Is Intrinsically Evil; Myth #2: The Slides Are the Presentation; Myth #3: Presentation Zen/Typography; Myth #4: The 10/20/30 Rule Element B: The Basic Tools for the JobB1: The Power of Inspiration: From Okay . . . to Good . . . to Optimized; B2: The Appliance of Science: A Beginner's Guide; What's the real purpose of applying science in presentations? Caveat Emptor; No need to learn through trial and error; Justification; In conclusion; B3: Business Storytelling: What's All the Fuss About?; B4: Business Storytelling: Getting Your Story Straight; B5: Introducing Presentation Optimization; Element C: The Base Elements of Your Presentation; C1: The Base Elements of Your Presentation; C2: Respect the Audience C3: Audiences: The Most Complex of Beasts …Drawing Conclusions; C4: The Audience Pathway; Beware-this kind of thinking is a sign that you're selling yourself short, very short; Navigating Your Way along the Pathway; Audience Pathway; Different strokes for different folks; C5: Message: What's the Point?; Step 1; Step 2; Step 3; C6: Messaging: Simplicity Is Not Stupidity; C7: Give Them Something They Will Remember … And Then Let It Travel; Focus on The Message First-Not the Delivery; Focused Messages Take Time; C8: Structuring Your Message: The Power of the Storyflow How to Build Your Storyflow DocumentElement D: Creating Compelling Content; D1: What Is Content?; The Curse of the Credentials Presentation; So What Content Do I Choose?; Putting It to Music; D2: Slicing Up Your Content (With a Little Help from Occam's Razor); The Presentation Lab Razor-Preparation; Compatibility; Relevance; Discriminability; The Presentation Lab Razor-Define & Declutter; D3: Valuable Visuals; D4: A Picture Paints a Thousand (Different) Words ...; The Power of Visuals; The Power of Visuals + Message; Scientific Proof; The Super Powers of Visual Subtext Beware of the Second Story Syndrome!D5: Open Access Imagery; A Word of Warning (1); A Word of Warning (2); D6: Art over Effectiveness; Use Stock Libraries Only When Fully Prepared; Provocative Presentations; A Word about Infographics; D7: Dealing with Data; Delivering Data as a Story; Consider the Following; Supporting Data Content; Sticking to the Facts; Getting Your Data Noticed; D8: From Visual Concept to Visual Presentation Aid; D9: In Conclusion; Visuals have the power to move an audience; Element E: Delivering the Final Results; E1: PowerPoint, the Shed, & an Electric Screwdriver E2: What Is Blended Presenting? |
| ISBN: | 978-1-118-89165-0 ; 978-1-118-89177-3 ; 978-1-118-68700-0 ; 978-1-118-68700-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600680