The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Kyung-Ah (Kay) Byun, Dale F. Duhan, Mayukh Dass
| Year of publication: |
2020
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| Authors: | Byun, Kyung-Ah ; Duhan, Dale F. ; Dass, Mayukh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 163-175
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| Subject: | Brand loyalty | Loyalty halo effects | Product recalls | Purchase delay | Retail promotion | Shopping habits | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Markentreue | Markenartikel | Brand | Markenimage | Brand image | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Produkthaftung | Product liability | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257551