The price-category effect and the formation of customer value of high-tech products
Year of publication: |
2012
|
---|---|
Authors: | Munnukka, Juha ; Järvi, Pentti |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 4, p. 293-301
|
Subject: | Kundenwert | Customer value | Preis | Price | Produktqualität | Product quality | Elektronisches Produkt | Electronic product | Finnland | Finland |
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