The price consideration model of brand choice
Year of publication: |
2009
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Authors: | Ching, Andrew ; Erdem, Tülin ; Keane, Michael |
Published in: |
Journal of applied econometrics. - Chichester : Wiley-Blackwell, ISSN 0883-7252, ZDB-ID 6339414. - Vol. 24.2009, 3, p. 393-420
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