The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Year of publication: |
2006
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Authors: | Chandran, Sucharita ; Morwitz, Vicki G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2006, 3, p. 384-392
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The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
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