The price of launching a new product : empirical evidence on factors affecting the relative magnitude of slotting allowances
Year of publication: |
2001
|
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Authors: | Rao, Akshay R. ; Mahi, Humaira |
Publisher: |
[St. Paul, Minn.] |
Subject: | Slotting allowance | Verkaufsförderung | Sales promotion | Innovation | Vertikale Integration | Vertical integration | Theorie | Theory | Schätzung | Estimation | Lebensmittelhandel | Food trade | USA | United States |
Extent: | 55 S |
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Series: | Working paper / The Food Industry Center, University of Minnesota. - St. Paul, Minn., ZDB-ID 2261952-5. - Vol. 01,05 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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