The price of privacy : an evaluation of the economic value of collecting clickstream data
Year of publication: |
2019
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Authors: | Baumann, Annika ; Haupt, Johannes ; Gebert, Fabian ; Lessmann, Stefan |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 61.2019, 4, p. 413-431
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Subject: | Predictive analytics | e-Commerce | Privacy | Behavioral targeting | Clickstream data | Datenschutz | Data protection | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security |
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