The pricing of new products
Year of publication: |
1969
|
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Authors: | Gabor, André ; Granger, Clive |
Published in: |
Pricing strategy : reconciling customer needs and company objectives. - London : Staples, ISBN 0-286-63151-2. - 1969, p. 541-555
|
Subject: | Betriebliche Preispolitik | Produkt | Neues Produkt | Kosten |
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