The Priming of Material Values on Consumer Information Processing of Print Advertisements
Year of publication: |
2003
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Authors: | Maher, Jill K. ; Hu, Michael |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 25.2003, 2, p. 21-30
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