The principal's and agents' contribution to customer loyalty within an integrated service distribution channel: An external perspective
| Year of publication: |
1997
|
|---|---|
| Authors: | Andreassen, Tor Wallin ; Lanseng, Even |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 7-8, p. 487-503
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