The principle of congruity in the analysis of international business cooperation
Year of publication: |
2015
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Authors: | Buckley, Peter J. ; Cross, Adam R. ; De Mattos, Claudio |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 6, p. 1048-1060
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Subject: | Alliances and joint ventures | Congruity theory | Cross-cultural behaviour | Managerial expectations | Negotiation and bargaining procedures | Strategic alliances in emerging markets | Strategische Allianz | Strategic alliance | Internationale Unternehmenskooperation | International business cooperation | Joint Venture | Joint venture | Verhandlungen | Negotiations | Schwellenländer | Emerging economies |
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