The principles of Islamic marketing
Baker Ahmad Alserhan
| Year of publication: |
c 2015 ; Second Edition
|
|---|---|
| Authors: | Alserhan, Baker Ahmad |
| Publisher: |
Farnham, Surrey : Gower |
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Islamisches Wirtschaftssystem | Islamic economics | Konsumentenverhalten | Consumer behaviour | Islamische Staaten | Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XII, 246 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Revised edition of the author's The principles of Islamic marketing, 2011 Includes bibliographical references and index PrefaceUnderstanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index. |
| ISBN: | 978-1-4724-6030-1 ; 978-1-4724-6031-8 ; 978-1-4724-6032-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011378369