The problem of free riding in voluntary generic advertising : parallelism and possible solutions from the lab
Kent D. Messer, Harry M. Kaiser, and William D. Schulze
| Year of publication: |
2008
|
|---|---|
| Authors: | Messer, Kent D. ; Kaiser, Harry M. ; Schulze, William Dietrich |
| Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 90.2008, 2, p. 540-552
|
| Subject: | Werbung | Advertising | Unternehmenskooperation | Inter-firm cooperation | Trittbrettfahrerverhalten | Free rider problem | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003700739