The process by which product availability triggers purchase
Year of publication: |
2013
|
---|---|
Authors: | Steinhart, Yael ; Mazursky, David ; Kamins, Michael A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 3, p. 217-228
|
Subject: | Consumer involvement | Product availability | Purchase intention | Scarcity |
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