The product cycle hypothesis : the role of quality upgrading and market size
Yan Ma
Year of publication: |
September 2015
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Authors: | Ma, Yan |
Published in: |
International review of economics & finance : IREF. - Amsterdam [u.a.] : Elsevier, ISSN 1059-0560, ZDB-ID 1137476-7. - Vol. 39.2015, p. 326-336
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Subject: | Product cycle | Quality improvement | Coordination cost | Market penetration | Produktlebenszyklus | Product life cycle | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Theorie | Theory | Marktgröße | Market size |
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