The product innovation process of quick‐service restaurant chains
Year of publication: |
2009
|
---|---|
Authors: | Ottenbacher, Michael C. ; Harrington, Robert J. |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 21.2009, 5, p. 523-541
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | Product development | Restaurants |
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