The product life cycle : analysis and applications issues
Year of publication: |
1981
|
---|---|
Authors: | Day, George S. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 45.1981, 4, p. 60-67
|
Subject: | Produktgestaltung |
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