The product manager as an influence agent
Year of publication: |
1972
|
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Authors: | Gemmill, Gary R. ; Wilemon, David L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 1, p. 26-30
|
Subject: | Betriebsleiter | Betriebsfertigung |
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