The product manager's field guide : practical tools, exercises, and resources for improved product management
Linda Gorchels
| Year of publication: |
2003
|
|---|---|
| Authors: | Gorchels, Linda |
| Publisher: |
New York, NJ [u.a.] : McGraw-Hill |
| Subject: | Product management | New products | Marketing | Neues Produkt | Produktmanagement |
| Extent: | VII, 228 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-141059-7 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004781992